SAMANA launches premium COLLECTA brand with AED 4 billion-plus World Islands project

SAMANA Developers has launched SAMANA COLLECTA, a premium real estate brand focused on lifestyle-led destinations in Dubai and abroad. The new platform debuts with an island project at The World Islands expected to exceed AED 4 billion in gross development value and is designed around year-round residential living.

Why it matters: - SAMANA COLLECTA gives SAMANA Developers a dedicated premium platform as the company moves beyond individual buildings into full lifestyle destinations. - The launch expands SAMANA’s addressable market with entry points starting below AED 2 million while keeping a luxury positioning. - The brand’s first project aims to make island living more practical for year-round residents, not just short-stay visitors.

What happened: - SAMANA Developers launched SAMANA COLLECTA, a new premium real estate brand focused on lifestyle-led developments in Dubai and international markets. - The company said the new brand marks its next growth phase after building a larger presence in Dubai. - The first flagship project will rise at The World Islands in Dubai. - The World Islands project will have a gross development value above AED 4 billion.

The details: - SAMANA says the company ranks among Dubai’s top 10 developers and has launched 54 projects in Dubai. - SAMANA COLLECTA is built around a “life first” philosophy that prioritizes what a location enables for residents, not only its address. - The World Islands development will include 840 branded residences, seven floating villas and two tree villas. - The residential mix will include studios plus one-, two-, three- and four-bedroom homes. - Every residence is planned with sea views and layouts intended to maximize sightlines to the water. - The island plan includes multiple beaches, a lagoon, swimming pools, a beach club, water-sports facilities, spas, indoor and outdoor gyms, co-working spaces and a welcome centre. - Everyday retail and services are included to support routine residential needs. - Core residential amenities and services are planned to be operational from the first handover. - Dining plans include several restaurant concepts, including a signature floating Italian restaurant developed with a Michelin-recognized culinary partner. - Regular yacht shuttle service between the island and mainland Dubai is planned at 30-minute intervals. - Embarkation points will be announced closer to launch. - Italian-inspired landscaping will extend across the island. - The residences are being created with a globally recognized Italian luxury marque known for design heritage, craftsmanship and contemporary style. - SAMANA said the brand partner’s identity will be announced separately. - Prices are expected to start below AED 2 million.

Between the lines: - The launch signals a shift in SAMANA’s strategy from conventional residential development toward curated destinations with hospitality-style services and connectivity. - The emphasis on co-working, transport links and everyday services reflects changing work patterns and the demand for homes that support remote and flexible schedules. - The World Islands location gives SAMANA a chance to reframe an underused waterfront area as a lived-in residential address.

What's next: - SAMANA plans to use Dubai as the proving ground for COLLECTA before taking the concept to selected international destinations. - The World Islands project is the first development in a wider pipeline under the new brand. - The company plans to announce the Italian brand partner separately. - SAMANA will release the island’s mainland embarkation points closer to launch.

The bottom line: - SAMANA is betting that premium buyers want more than a residence — they want a fully serviced destination that can function as a primary home.