Global corporate event market seen reaching $730.7 billion by 2035

The global corporate event market is projected to more than double from $330.9 billion in 2023 to $730.7 billion by 2035, driven by demand for conferences, seminars, company meetings and hybrid formats. Allied Market Research says North America led in 2021, while virtual events and corporate seminars are set for the fastest growth.

Why it matters: - Corporate events are a major channel for business networking, client engagement, employee motivation and product promotion. - The market’s projected climb to $730.7 billion by 2035 signals continued spending across conferences, seminars, trade shows and company meetings. - Growth in virtual and hybrid formats points to a broader shift in how companies plan and deliver events.

What happened: - Allied Market Research said the global corporate event market was valued at $330.9 billion in 2023. - The firm projected the market will reach $730.7 billion by 2035. - The forecast implies a 7% compound annual growth rate from 2024 to 2035. - The report was released June 24, 2026. - Request a sample of the report

The details: - The report defines corporate events as conferences, seminars, tradeshows, displays, incentive programs, company meetings and other business-focused gatherings. - The market is segmented by event type, platform type, industry and region. - Event types include conferences/seminars, trade shows/exhibitions, incentive programs, company meetings and others. - Platform categories include physical, virtual and hybrid events. - Industry categories include financial services, information technology, real estate & infrastructure, automotive and others. - Regions covered are North America, Europe, Asia-Pacific and LAMEA. - By event type, conferences and seminars held a 52% market share in 2021. - The corporate & seminar segment is projected to grow at a 10.1% CAGR during the forecast period. - By industry, information technology held a 33% share in 2021. - The information technology segment is expected to grow at a 10.1% CAGR during the forecast period. - The automotive segment is expected to grow at an 11.1% CAGR from 2022 to 2031. - By platform, physical events held a 57.5% share in 2021. - The virtual events segment is projected to grow at a 10.8% CAGR during the forecast period. - North America held a 30% market share in 2021. - The U.S. held the largest share in North America. - Mexico is expected to grow quickly during the forecast period as disposable income rises.

Between the lines: - The report ties market growth to higher participation in corporate events and seminars, especially among younger and middle-aged audiences. - Venue costs and event arrangements remain the most expensive parts of the business. - Digital technology adoption and stronger IT and telecom infrastructure are expanding demand. - Modern infrastructure in North America and Europe supports the growth of the MICE sector and related event services. - The European Commission’s investment plan in digital, transport, energy, health and education could also support broader event-market expansion. - Physical events still dominate because established processes make them easier to run at scale.

What's next: - Companies in the sector are likely to keep focusing on hybrid and virtual offerings as demand grows. - Corporate service providers may find the most opportunity in company meetings, incentive programs and IT-linked events. - Market watchers will likely track regional growth in North America and Mexico as infrastructure and spending patterns evolve. - The report profiles 360 Destination Group, Access Destination Services, BCD Travel Services B.V., BI Worldwide, CWT, Cievents, Creative Group, ITA Group, Maritz Holdings and Reed Exhibitions.

The bottom line: - Corporate events remain a large and growing market, but the fastest momentum is moving toward digital formats and seminar-driven business gatherings. - Inquiry before buying